How to write a press release – before you write a press release, there are some key issues that you need to consider which will help maximise its success.[content_block bg_image=”” max_bg_width=”yes” bg_fixed=”no” bg_position=”center top” bg_repeat=”no-repeat” parallax_scroll=”no” bg_color=”#ffffff” content_padding=”0px 0″ font_color=”#72797e”] [one_half] Issues to consider when creating a press release:
1. What do you want to achieve? Brand awareness, sales leads, industry gravitas?
2. Who is your target audience? E.g. prospects, exhibition attendees
3. What is the profile of your target audience? This could affect what and how much you write
4. What is your core messaging? Could it be split over several press releases?
5. Style? A product release to a young consumer audience will need a different style to a B2B one
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You can upload your press release for free, or let our experienced PR consultants help you write them.
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- 12 Tips on how to write a press release